The Tata Group is transferring the holding of Tata Unistore, which owns and runs the fashion and luxury-focused eCommerce platform Tata Cliq, to Tata Digital. Tata Digital becomes the sole entity for all online shopping ventures of the Tatas, including Tata Neu, Big Basket and Croma, as per regulatory filings.
The move to consolidate all online ventures under Tata Digital makes its plan that the conglomerate is further intensifying its presence in eCommerce.