Grasim is going to double its investment in the paint industry by up to Rs 10,000 cr.
Grasim now plans to invest rs 10000 crore in paint capex by fy25. The company had announced an initial capex of rs 50oo crore to be executed by fy24. Now the company has increased its capex plans to rs 10000 cr to be completed by fy25e. The management targets an irr of 20% for this business.
So, you have to be cautious of Asian Paints as crude is at high prices and competition is going to hot up as competitor has huge money power.
Share prices of Asian Paints, and Berger Paints fell yesterday after Grasim Industries ( A flagship company of the Aditya Birla group ) announced to double their CAPEX for their foray into the paints business!
Many analysts believe it is going to disrupt the industry, just like Reliance Jio did in telecom, it is going to be the same scenario where a player with deep pockets disrupts an industry.