might have been different, including the name of the first Indian beauty
cream.
The year probably was 1919. The world was trying to recover painstakingly from the damages of a devastating war. The Spanish Flu had added salt to
the injury and India weren't exempted from all of it either. Mohammad Zaheer Shah, the last king of the Durrani dynasty of Afghanistan came to India. An item in his tour itinerary was a meeting with Indian merchants in Bombay. Among them was a perfumer from Rajasthan called Ibrahim Patanwala.
He had brought a gift hamper of perfumes, hair oils, talcum powders, and several other products of his company for the king. Among those was a tiny bottle of a thick, pearly white liquid without a label. The curious king
asked what it was and came to know that it was the newest product of the
Patanwala perfumery which was yet to be named. He took a bit of the cream
from the bottle and said that it reminded him of Afghan snow.
That struck Patanwala! He asked Zaheer Shah if he could name the cream Afghan Snow, to which the emperor agreed happily... and the first Indian beauty cream thus acquired its Afghan connection.
The bottle for Afghan Snow used to be imported from Germany and the label used to get printed in Japan, which drove the Swadesi revolutionaries to think it was a foreign good. Patanwala explained the whole thing to Mahatma Gandhi and sought his help. Gandhiji endorsed the product in newspapers, stating that it was purely Indian. The rest is history.
Is Afghan Snow still available? Afghanistan is still there, but...
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