Post AGR decision by SC, the rebranding of Vodafone with Idea has been done and all major channels are buzzing with the advertisement campaign from Vodafone cum IDEA as VI
However, the tuning of the advt is not melodious to the ears and they are continuously playing it in repeat mode and it appears more like a noise.
The listener has to be given some time to absorb the content and they are bombarding the viewer with advt.
Dear Vodafone, we expect a better campaign that is able to latch on with the tv viewers and do not superimpose it on us.
IDEA no doubt had superb advertisement campaigns when they were running individually under the Aditya Birla group.
Too be honest we wonder why so much expense on rebranding. AGR dues money is not being paid. Can we say it that "Khane ko daane nahin aur amma chali Bhunane".
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