It is an Ahmedabad-based company that owns the brand — Beardo. Sheth, who founded the company in 2016 with his childhood friend and business partner Ashutosh Valani, has created one of the most successful startups in the still niche male grooming market in India, the size of which is pegged to be about US $1 billion.
Marico has become the full-fledged owner of this startup Beardo. They earlier had a 45% stake in the startup.
Well it needs to be seen whether it was a good idea to let go of the baby before the became a giant.
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