DMart is owned and operated by Avenue Supermarts Ltd. (ASL) – a company founded by Mr. Radhakishan Damani. Mr. Radhakishan Damani is respected in the business world as an astute investor in the Indian equity market. DMart is a supermarket chain that offers customers a range of home and personal products under one roof. It is working with the mission to be the lowest priced retailer in the regions they operate and hope that their business continues to grow with new locations planned in more cities.
Each DMart store stocks home utility products, including food, toiletries, beauty products, garments, kitchenware, bed and bath linen, home appliances and others. The Company offers its products under various categories, such as bed and bath, dairy and frozen, fruits and vegetables, crockery, toys and games, kids apparel, ladies garments, apparel for men, home and personal care, daily essentials, grocery and staples, and DMart brands.
From the launch of its first store in Powai in 2002, DMart today has a well-established presence in 184 locations across Maharashtra, Gujarat, Andhra Pradesh, Madhya Pradesh, Karnataka, Telangana, Chhattisgarh, NCR, Tamil Nadu, Punjab and Rajasthan.
DMart has a presence in over 110 locations across Maharashtra, Gujarat, Andhra Pradesh, Madhya Pradesh, Karnataka, Telangana, and Chhattisgarh. The Company has multiple stores in cities, such as Mumbai, Ahmedabad, Baroda, Bengaluru, Hyderabad, Pune, and Surat.
Each DMart store stocks home utility products, including food, toiletries, beauty products, garments, kitchenware, bed and bath linen, home appliances and others. The Company offers its products under various categories, such as bed and bath, dairy and frozen, fruits and vegetables, crockery, toys and games, kids apparel, ladies garments, apparel for men, home and personal care, daily essentials, grocery and staples, and DMart brands.
From the launch of its first store in Powai in 2002, DMart today has a well-established presence in 184 locations across Maharashtra, Gujarat, Andhra Pradesh, Madhya Pradesh, Karnataka, Telangana, Chhattisgarh, NCR, Tamil Nadu, Punjab and Rajasthan.
DMart has a presence in over 110 locations across Maharashtra, Gujarat, Andhra Pradesh, Madhya Pradesh, Karnataka, Telangana, and Chhattisgarh. The Company has multiple stores in cities, such as Mumbai, Ahmedabad, Baroda, Bengaluru, Hyderabad, Pune, and Surat.
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The latest result of Dmart is as following :
The latest result of Dmart is as following :
Who Is cheaper i.e. Dmart or Big Bazar or Best Price or Metro?
While each of the brands like Grofers, Bigbasket, Dmart or star portray themselves as being the cheapest by giving flat discounts off the first order, none of these brands can actually prove they are the cheapest, objectively! What is someone could compare prices between every online and offline player within minutes and show you the cheapest price, wouldn't that be something!
So, you may find that some things are cheaper at Big Bazar or Best Price by Walmart or Metro or Vmart, etc vs Dmart and vice-versa may be equally true.
Someone on the net has undertaken a SWOT analysis of Bigbazar vs Dmart and the same is worth going through to understand the hidden potential or risks of the business model.
While each of the brands like Grofers, Bigbasket, Dmart or star portray themselves as being the cheapest by giving flat discounts off the first order, none of these brands can actually prove they are the cheapest, objectively! What is someone could compare prices between every online and offline player within minutes and show you the cheapest price, wouldn't that be something!
So, you may find that some things are cheaper at Big Bazar or Best Price by Walmart or Metro or Vmart, etc vs Dmart and vice-versa may be equally true.
Someone on the net has undertaken a SWOT analysis of Bigbazar vs Dmart and the same is worth going through to understand the hidden potential or risks of the business model.
BIG BAZAAR vs D-MART
WEAKNESS
SWOT ANALYSIS
- Low brand loyalty among customers
- Poor space utilization in stores
- No backing of a known corporate/business group
- Does not sell electronic equipments-laptop,tv,mobile phones,camera
THREATS
- Competitors with a global presence
- Online markets can severely affect the market share of Big Bazaar
- Low priced brand perceived to be of low quality in Indian consumer minds
- Unorganized retail also appears to be a threat to Big Bazaar’s business. A large population still prefers to visit local convenience stores for daily purchases
- Changing Government policies
COMPARISON
- Presence of big competitors like Big Bazaar, Reliance retails, Spencers
- Global Retail MNC’S can open individual stores once the FDI cap is removed.
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- Low prices
- Distorted placement
- Visually unappealing
- Difficult to track products
- Comparatively decentralized
- Availability of local vendors
- Easy stock availability
- Cheaper product assortment
- More familiar products
- Comparatively more discounts
- 100+ stores in India
- Low loyalty factors
- Festive and occasional offers are not that effective
- No collaborations
- Tea, Coffee, Cold Drinks, Energy Drinks, Dairy Products, Packaged Juices and Water of popular as well as less popular brands.
- Local Brands like Raj Kokum, were also stockedBig Cola, enjoys a huge shelf space in DMart
- High-End beverages, like Sparkling Water or Premium Drinks, were not found
- D mart offers products to satisfy an entire family’s needs. Merchandise offered at D-mart is always at lower prices.
- ASL(Avenue Super Marts Ltd. Owns and operates hypermarkets & supermarkets by the store name D-mart.
- D-Mart first opened its doors in Mumbai region in 2000.
- Today D-mart is located in 46 locations across Maharashtra, Gujarat, Andhra Pradesh, and Karnataka
ASSORTMENT
- More localized
- Discounts should be increased
- The frozen section shouldn’t be so far from the beverage section
LAYOUT
- Chain of shopping malls in India.
- Currently 217+ outlets.
- Owned by Future Group.
- Idea pioneered by entrepreneur Kishore Biyani, the head of Pantaloon Retail India Ltd.
- Cities where stores are located: Agra, Bangalore, Coimbatore, Delhi, Hyderabad, Indore, Nasik, Pune, Vizag, etc.
- Carbonated soft drinks
- Energy drinks
- Natural juices
- Nectar juices
- Fruit-based juices
- Mineral water
- Tea and tea bags including organic tea
- Coffee powder
- Dairy whitener
- Indian desserts(ready to eat)
- Baking needs
CATEGORY STRUCTURE
STORE LAYOUT
STRENGTHS
- Affordability for the middle class
- State of the art infrastructure
- Offer quality, choice, and convenience
- Everyday low prices
- Strong presence in the local market
- Family Shopping experience
- Online booking and delivery of goods
- Good branding and advertising
RECOMMENDATIONS
- Spread across the area of 30000 to 350000 sq. ft.
- Straight Retail Store Layout
- Ground Floor: All FMCG products, Vegetables & OTC Medicines
- First Floor: 1. Apparels / Garments (Men/ Women /Kids) 2. Home Appliances, Utensils, Sports Equipment & Gift Articles
- Each section has 1 attendant on an average
- The floor cleaning activity is outsourced
- The prices offered are economical in D-mart
- EDLP(Everyday low pricing) strategy is followed
- D-mart offers a minimum 2% to 10% discount on MRP and straight 5% on a medical product, except grocery, vegetables and fruit items
- (Bundled price) Two or more products are packed and available at a discounted price
- Multiple unit pricing. Eg:3 bottles of soft drink cans bundled together
ASSORTMENT (BEVERAGES)
- Low price, competitive price
- Good/stable image as a retail store
- Spacious and situated at a prime location
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