It has to do something drastic where it has to devise some innovative phones at reasonable prices to lure the price conscious markets like India and China. BlackBerry made a stunning admission about the lack of demand for its new BlackBerry 10 upon which it has placed so much hope. Normally companies book revenue when they ship products to retailers but such type of a statement is a real eye opener as it has stated that it will instead wait to book revenue from those phones until they're sold to customers. It appears that Blackberry is expecting 80% (of shipped phones) to come back and they have also announced that they will concentrate only on 4 models instead of 6 models.
We only wish that they perform something magical and save a good service as no doubt Blackberry is rendering a quality service at least from businessmen perspective. Technology definitely makes a difference and you can check out How Technology has helped us take our business to next level and you can take a cue from it.