Actually initial start up fees is a big stumbling block for traders to tap e-commerce market.
Advantages
Entrepreneurs get started with payment gateway as huge set fees keep people away from the e-commerce ventures. However remember that you will be paying a heavy charge in the garb of no fees. So make decision judiciously.
Disadvantages
- High TDR of 5.5% which means that companies operating on thin margins will pay heavily.
- Annual charges continue, probably waived off for first year.
If you are a long term player, you can check other gateways like EBS or Atom to get started and they have negotiable set up fees. Do remember to check below related posts to know more about payment gateways in India and their charges.