As we all know that Indians eat and breathe Cricket and this opportunity is being used by cable operators or transmission being received through the satellite dish to get extra cash out of their clients. They at times announce increase in the price of their subscription charges stating the data provider has increased the charges and this generally coincides with Cricket season.
However all the doubts have been put to rest with an advt placed by Start group in newspapers that they have not increased any prices. Have a look at newspaper advertisement from Star group.