Now a days while publishing an advertisement in print media to include the newspapers and magazines is to publish it in a normal manner without going in for a landscape view because moment one sees the ad in landscape view; one ignores the same as it is difficult to read the landscape ads in online version of news papers and magazines as it leads to strain on the neck.
Thus seeing the growth of internet and mobile contributing a great extent in seeing the content from the mobile, one has to be dynamic and go along the trend rather than fight the trend. Just answer yourself that would you like to read an advisory which is given in the landscape version. No way and we will skip it.
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