Twitter is small but is definitely giving competition to Google and Facebook. Even Google started integrating Twitter updates in search results but may have realised that competitor may not grow bigger than itself and thus dispensed with the procedure.
Nonetheless, you can use the following 5 ways to promote your business through Twitter and same are as enumerated below:
You can Promote Tweets to Twitter Search – You can pin a promoted Tweet to a specific search (you could choose some of your core keywords or advertise on a competitor’s brand name).
Promote Tweets to Your Followers – You can also promote specific tweets to people who already follow you – this might be a good place to promote a specific offer you want followers to take, to promote your presence at events, or to promote content you want to get more exposure for.
Promote Tweets to Users Similar to Yours – This is a good way to get additional exposure beyond your follower base, as the platform will find users similar to your followers and show them your promoted Tweets, which might promote certain offers and/or content.
Promote Tweets to Trends – Similar to search, you can promote a Tweet in response to a specific trend, such as showing an ad for NBA jerseys in response to an #NBAfinals trend.
Brand Pages – You can create an “Enhanced Profile Page” which is a branded page similar to a Facebook fan page.
Sponsored Accounts – You can also pay to have your Twitter account sponsored to users who the platform determines would be interested in your account.
Thus if you are a business and want to grow, than you must check out Facebook, Twitter, Google Adwords and Microsoft Adcenter for getting quality clicks for your business which converts and helps you to grow your business.
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