It is no doubt that Google is trying to make its search engine results most optimum for a user and in this quest, it has tweaked its search engine ranking algorithms and now plus points are given to any post which Shared, Liked, Re-tweeted, +1’d, etc.
The concept behind this whole ideology is that the content which gets shared means that it has a value and thus search engines want to provide users with the best possible results. The idea behind whole ideology is that if a link is being shared again and again in social media, it must provide some kind of benefit.
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