Now one has to be ready to bombarded with advertisements from mutual funds as SEBI has untightened the leash and now they can spend wisely on quality advt preparation rather than showcasing ‘risk factor' statements and disclaimers.
SEBI considers that India has grown to become a financial literate nation and now mutual funds can also have a ‘paisa vasool’ offer just by posting the disclaimer that investments are subject to market risk etc..
However mutual fund industry should make sure that advts are truthful, fair and complete and does not mislead investors. They should avoid imposing slogans, celebrities and promises of bounty as it will be in the benefit of the industry in the long run.
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