Now once you “Log Out” of Facebook, you they will be served with “Log-Out” ads or “Stories.” and this is a new strategy to generate revenues.
The above is one of the four new “Premium” products for advertisers that were announced at the Facebook Marketing Conference in New York.
According to Mike Hoefflinger, director of customer marketing at Facebook nearly 37 million people log out of Facebook each day and thus brands can benefit a lot by showcasing the ads on logout as they will be able to get a higher CTR. Moreover they can have more interactive response from the users.
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