ICICI bank is aggressively trying to target the audience through social media and in this line it is trying to catch up on the lost time by launching a 'Your Bank Account’ app on Facebook which help a user to access bank online services through Facebook without leaving the page.
ICICI bank is tryuing to perform all this efforts to be in sync with its philosophy of 'Khayaal Aapka'. Their press relaease on Facebook is as appended below:
We are pleased to inform you that ICICI Bank will soon be present on Facebook. The ICICI Bank page will include a one-of-its kind 'Your Bank Account' app through which you can access your bank account information while on Facebook. You can also choose to 'Like' our page and get updates on exclusive offers. Do not forget to check ICICI bank - Facebook Video here.
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