Facebook has seen stratospheric rise since its launch and is trying to threaten Google supremacy in the internet world. However it has off late started using its network for advertisement purposes and the pros and cons of using advt at Facebook vs Google is as appended below:
Why Facebook ?
- Advertising on Facebook is comparatively cheaper when compared with Google Adwords. On an average it costs one fourth of the amount you spend on Google.
- You can refine your ad serving much better in Facebook as compared to Google. You can choose age, interests, location etc. on Facebook.
- With Google Adwords (Search advertising) you can only target users who want your product. But you will never reach users who don’t know about your product. Its a sort of demand creation.
- Facebook ads are quite effective for love and dating websites.
Why Google ?
- Visitors generated can be more targeted and engaging.
- Google is for conversion while Facebook is for building brands.
- Scalable results can be achieved in very short span of time, but you should have that thing called money.
No doubt Google will deliver better quality and conversion as compared to Facebook as the social media site visitors can be more helpful for brand visibility but when you are looking for sales and a person has to pay for your services, than more likely a click from Google is more likely to yield results due to higher reliability and genuineness. Anyway online advertisement is very important for any business to thrive, rise and shine.
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