The Bhushan group took over a casting unit in Ghaziabad in 1987 and renamed it Bhushan Steels & Strips (BSSL). The company`s principal activity is to produce cold rolled, galvanised and special steel and strips. It also produce angles and wire rods. It caters to the automobile and white goods sector. The company`s plants are located at Uttar Pradesh, Maharashtra and Orissa. It is India`s only CR steel plant with a line to manufacture CR coils & sheets up to a width of 1,700 mm, as well as galvanised steel coils & sheets up to width of 1,350 mm. The company currently has a capacity to produce 0.6 million mt per annum of cold rolled steel at Sahibabad works and 0.4 million mt/annum of cold rolled steel at Khopoli works. It also has a service centre at Sahibabad to ensure supplies to the large OEM customers. The company`s products have established a strong presence in Myanmar, Dubai, Kenya, etc. and its customers include LG Electronics, Whirlpool and others. The company commands 11% market share in this specific product segment. It is the only player catering to lucrative niche markets in automobile and white goods sector. Ford and Honda Motors have recognized BSSL as a global resource center for their worldwide operations. The company has entered into a technical collaboration with world`s one of largest steel producers Sumitomo Metal Industries, Japan. The company has plans of setting up of plant for manufacturing HR coils and billets to meet the requirement at Kolkata and Chandigarh, which will make the entire operations of the company fully integrated in 2007-08. It is also planning to put up an integrated steel plant of 3 million tonne capacity in near future to produce hot rolled coils (HRC) to meet the captive use for its group companies The Orissa Government recently signed a final agreement with BSSL for setting up a 12.35 million tonne steel capacity in the state with an investment of Rs 229 billion.