External affairs ministry has grown proactive and has launched a site http://www.indiais(dot)org/ and they are asking your views that what India means to you and contest is open till 31 Dec 2011 with a prize tag of $7500.
They are targeting NRIs as they have a English lady accent speaker and prize money in dollars with tainted Sashi tharoor image staring at you.
Thank god ministries have started thinking proactively and we hope to see some good ideas more than land of snake charmers and elephants or as a matter of fact land of Mahatma Gandhi or Taj Mahal.