This is an innovative concept and those people who have a penchant for food business can consider replicating this business model as opportunity is vast in this segment. Mad orders is offering fast food ,pizzas , appetizers ,juices and hot coffee and they are catering for basically younger generation as they are going to be awake late in BPOs. Mad orders needs to be complimented for their colorful logo.
If you have an existing business in food category, than you just need to get a website and get started and you are bound to get success as this segment has vast potential with limited competition.
Threat to this innovative segment
If any of the present established player like Dominos or McDonald or Pizza Hut tries to replicate the model, a startup entrepreneur may have some tough time. If one can deliver on time with quality, one is bound to be successful in business.
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