Dish TV India (DISHTV) is mainly in the business of providing direct-to-home (DTH) satellite television and related services. Earlier known as ASC Enterprises, the company was launched in 2005 and got its current name with effect from March 7, 2007. Under a scheme of restructuring, all distribution control system (DCS) business of Zee Entertainment Enterprise along with Siti Cable Network and New Era Entertainment Network was vested into the company. The company operates in the segments of direct to home services (DTH), trading, teleport services, subscriber management services, and transponder services. In DTH, the company engages in the uplink of satellite television signals to be received by the customer directly in the home. The company trades in electronics and other equipments. Its teleport services involve providing facility for uplink signals. In subscriber management, the company provides conditional access, customer support, and related services. The transponder services segment engages in the acquisition of transponder per DTH services and leasing to external parties. The company provides 170 channels in various packages and value-added services like movie-on-demand, gaming, sports active, news active, electronic programming guide (EPG), multilingual services, ..etc. It launched various new channels to cater to viewer`s choice including regional news channels, general entertainment and online interactive gaming channels. With its new set-top box, it provides its services on computers. It has a market share of 65% and is targeting a subscriber base of about 4.5 million by the end of 2009. It also plans to increase channels to 400 by 2008. The registered office is at B-10, Essel House, Lawrence Road Industrial Area, New Delhi-110035.
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