Dena Bank was incorporated in May 1938 as a private bank. In July 1969 it was nationalised. The bank has around 7 million customers and a majority of its exposure in the non-food credit segment. Retail loans that account for a mere 8% of the bank`s total advances also seem to be mainly concentrated in the rural areas. The bank has 70% of its operations concentrated in the western states of Maharashtra and Gujarat. The bank`s operation is now fully computerised including all its 1112 branches and 270 ATMs. It has also entered into an ATM sharing arrangement with SBI. The bank has identified 200 branches for intensive agri-financing and 50 branches for handling large credit proposals apart from opening 60 more `FinMarts` for Retail Credit expansion. The top 200 branches of the Bank in terms of business- mix and high potential have been identified and are getting preferential treatment in terms of infrastructure, man-power and technology supports. It has also tied up with TimesofMoney.com and introduced a web-enabled online inbound remittance facility under the brand `DENA IndiaRemit`, covering USA, UK & Euroland. A strategic tie-up arrangement has been entered into with Western Union Financial Services - USA through their agents M/s AFL Pvt Ltd for inward remittance under mortey transfer service scheme (MTSS).