Tata Tea (TATATEA) was set up in 1964 as a joint venture between the UK-based James Finlay and the Tata group to develop valued-added tea. Among India`s first multinational companies, the operations of Tata Tea and its subsidiaries focus on branded product offerings in tea with significant presence in plantation activity in India and Sri Lanka. The business of the company spans the entire value-chain in tea, including research and development, tea cultivation, manufacture of black and instant tea, blending, packaging, branding, marketing and sales, and distribution. The company`s subsidiaries are The Tetley group, UK; Tata Coffee; Tata Tea, USA. Tata Tea, USA concentrates on instant tea markets in USA, Switzerland, Austria, Germany, Italy, Taiwan, Singapore, Japan and Australia.