Telecom regulatory of India (TRAI) in his efforts to curb sms spam has now allowed e-commerce and brokerage messages to be sent without any sms sending limit. The information that e-commerce companies can send is related to transactions made by the customers and cannot be promotional in nature. is that information that can be sent by brokerages, insurance agencies, mutual funds etc. is loosely defined and thus they can use the loop hole to again start sending spam.
The Key points are as following:
One need to be sending a Transactional message and one need not be a telemarketer registered with TRAI, though they will have to enter into a standard agreement with their Access providers for obtaining any telecom resources. The transactional messages are as classified below:
- Information sent by e-commerce agencies in response to ecommerce transactions made by their customers.
- Information sent by a company or a firm or depository participant registered with Securities and Exchange Board of India (SEBI) or Insurance Regulatory Development Authority (IRDA) or Association of Mutual Funds in India (AMFI) or National Commodity & Derivative Exchange Ltd. (NCDEX) or Multi Commodity Exchange of India Ltd. (MCX) to its clients pertaining to the account of the client.
- Information sent by a registered company to its employees or agents or to its customers pertaining to services or goods to be delivered to such customers.
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