Raj Television Network (RAJTV) was incorporated in June 1994 as a public limited company with the objective of carrying on the entertainment business. The company was promoted by M. Raajhendhran, M. Rajaratnam, M. Raveendran and M. Regunathan. The Raj group has all the four brothers in its board. It commenced operations in 1983, primarily as a videocassette lending library, under the name of Raj Video Vision. The group started acquiring rights for Tamil feature films from various producers from 1984 onwards. During this period, the group also started acquiring the television, cable, overseas and other rights associated with the movies. In 1987, Raj Group ventured into the media and entertainment business with the setting up of an integrated studio, Rajendras. The facilities in the studio were used by independent movie and serial producers. Raj Group also commenced the production and export of tele-serials, movies and other programmes using the studio and exported 35 mm movies and tele-serials to various countries including Malaysia, Singapore, UK, UAE, and others. During the year 1992-1993, the Raj group was among the first private producers to be allotted airtime by the Doordarshan Metro Channel (Madras) by taking air time slots during the prime time slot from 8:00 pm to 8:30 pm, for three days a week, by producing film and song based programmes which were very popular with the South Indian audience.
Raj Group`s next foray into the television broadcasting business was by launching its 24-hour Tamil channel, Raj TV on Oct. 14, 1994. The company launched the 24-hours Tamil movie channel Raj Digital Plus on March 14, 1998 as an analog channel, which was subsequently converted into a digital channel in 1999. Raj TV, the flagship channel of the company, was also subsequently converted into a digital channel in September 2000. Currently, the company has about 13 production controllers on its rolls, and it develops a sizeable part of its content software library comprising of serials, shows and other programs which have been developed in-house by the channel. RAJTV, today, is an established television company in the Tamil broadcasting industry in South India. The company`s two 24-hour channels, Raj TV and Raj Digital Plus (a pay channel), cater primarily to the entertainment requirements of the Tamil population in the areas covered by the footprints of the channels.The content of the Raj Digital Plus comprises of Tamil movies, movie clippings, songs and trailers. The channel also shows other film based programs such as comedy clips and views of celebrities and stars.The company has a bank of more than 1,350 movie titles.
The company basically broadcasts Tamil movies, serials (drama, comedy, crime, ..etc.), devotional programmes, news, ..etc, through its two channels. One of its serials Geethanjali has completed around 766 episodes which has been running since January 2005. This serial has received a TVR rating in Chennai of 5.74 in the female 15+ consumer category for its episode telecast on Nov. 28, 2005. The broadcast of these two channels can be received in the whole of India, as well as parts of South East Asia and the Middle East. The company has entered into agreements with Dot Com Infoway and Num TV for the international distribution of its content over internet and Videsh Sanchar Nigam (VSNL) for providing its movie content on the Video-on-demand format. The main sources of revenue of the company are subscription revenues, advertisement income, export of films, and content syndication. The registered office of the company is situated in Teynampet, Chennai, Tamilnadu. It operates out of its head office in Chennai, which is a self-owned building spread over five floors and a basement and is situated in Mylapore, Chennai. The company has its software library, newsroom, recording studio, production, editing, mastering and dubbing studios located in the same building.
You
should Trade Less But Trade Accurately & this is Achieved with our Tip.
