Airtel Rewards its Valued Clients : Strategy to Keep Clients with You

We received an email from Bharti airtel which has called us as their premium client and on the lighter side; it has boosted our ego and aspirations in the life. The email is as appended below:

Dear Customer,

Your loyalty is instrumental in airtel being rated as the 'No.1 Service Brand' in the recent survey of the Most Trusted Brands 2011 by Brand Equity.

It is my absolute honour to inform you that you are a Platinum Customer for us. As a Platinum customer, we commit to provide you with our highest level of service and unique benefits to meet all your service needs. I would like to take this opportunity to inform you of the Special privileges that you will enjoy as a Platinum customer.

• Priority and free access to the service advisor at 121 customer care helpline
• 100% assured express service recovery
• Premium door step services on demand for SIM delivery, payment collection, BlackBerry & 3G   dongles
• Enhanced credit limit of your choice
• Prelaunch Exclusivity for new product launches
• Invite to special events sponsored by airtel

I am also pleased to offer the following :

• Special offer on purchase of airtel digital TV - India’s premier DTH service. To avail the offer,
  please click here

• 10% benefit on purchase of tickets for the 2011 FORMULA 1 AIRTEL INDIAN GRAND PRIX. To buy   tickets, just SMS Formula1 to 54321

We will be happy to hear from you, do provide us with your feedback on our services at 121 customer care helpline whenever you call next.

I thank you for your valued patronage and look forward to serving you for many years to come.

Yours Sincerely,

Abhilasha Hans
Chief Service Officer – Consumer Business
Bharti Airtel Limited

Thus we see that for any business to grow, one must make sure that people moving away from your services are minimum as in that scenario, a target audience moving from you is another company gain as this is a vicious cycle and people keep moving from one service provider to other to search the best provider and for that one has to just raise the bars of standards for others to emulate.