Zee is the largest producer and aggregator of Hindi programming in the world, with more than 80,000 hours of original programming in the library. Zee is one of the most popular entertainment brands in India. It was ranked as the ninth most popular brand within a decade of its launch. Zee is one of the largest Indian multiple distribution platforms with an estimated reach of 500 million viewers in over 167 countries globally including USA, Canada , Europe, Africa, the Middle East, South East Asia, Australia and New Zealand. Financials The company announced rise of 48.94% in consolidated net profit on y-o-y basis to Rs 1.92 billion, while total income climbed 20.99% y-o-y basis to Rs 8.21 billion for the quarter ended March 2011.