The company has technological and strategic tie-ups with world leaders such as Thyssen, Nippon Steel, Hitachi and many more. In an attempt to decommoditise steel, the company has introduced brands like Tata Steelium (India`s first branded cold rolled steel), Tata Shaktee,..etc. It has opened its first steel retail outlet named Steel Junction. The retail outlet would provide a one-stop destination for consumers intending to go steel shopping. The company intends to raise its capacity to 15 million tons per annum by 2010 through organic growth and acquisitions. A 6 MT greenfield plant is to be developed in Orissa (to be commissioned in 2010) and another 2.4 MT capacity expansion will be taken up in Jamshedpur (to be completed in 2008). It is planning to set up a greenfield ferro chrome project with an investment of USD 120 million at Richards Bay in South Africa.
Update: 15 Sep 11
The company is going to invest EUR 800 million over 5-years at its Netherland plant - IJmuiden. IJmuiden’s annual capacity will rise by 2015-16 from 7.2 mt to 7.7 mt and this news led to a spurt in the price of the stock.