Sri Adhikari Brothers Telivision Network was originaly promoted in 1985 by the promoters, Gautam Adhikari and Markand Adhikari as a partnership firm under the name of Sri Adhikari Brothers. Since December, 1994, the partnership firm has discountinued the business of serial production. The company thereafter has undertaken the entire business of Sri Adhikari Brothers i.e, production of television serials through payment consideration of Rs 1 million towards goodwill to the firm.
The company is presently into the production of television software (serials) for various popular channels such as Zee TV., EL TV., and Doordarshan. It earns its revenue from advertisement as well as from the sale of television software programs. The company exports its software to television channels in UK, USA and Africa. The company has entered into a joint venture with a Sri Lankan based private channel Sirasa TV, whereby the company will provide for and sell media concepts for a fee.
On 23rd April, 2000 the company launched its own 24 hour Hindi general entertainment channel SABe TV in alliance with Turner International India Private Limited. Presently this channel is free-to-air channel. Also it has over 6500 hours of content software in its library and expects to add 1500 hours of content to its media library during current year.
The Company has ceded about 2800 decoders to facilitate SABe TV distribution throughout the country. SABe TV at present reaches over 23 million cable and satellite households. The Company is trying to spread the distribution further to small pockets and toensure the channel positioning in prime/colour brands.
The company has entered into a joint venture agreement by acquiring 50% stake with a UK based channel - MATV Channel 6 - the only RSL operator for Asian channel. During January 2002 the company acquired the Channel business of SABe TV Limited a wholly owned subsidiary of the company. By venturing into south zone the company has acquired slots on Sun,Gemini and Udaya TV.
Of the Company's Global initiative program it launched SAB Tv in United Kingdom on satellite platform which was distributed through DTH platform of BskyB and has reach of 4,00,000 homes.
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