PAE (PAEL), incorporated on Jul. 13, 1950, is a leading marketing and distribution company of lead acid storage batteries to provide power storage in power backup systems and auto components. Earlier known as Premier Auto Electric, it got its present name with effect from Nov. 25, 2003. Operating through its power and component divisions, it represents most of the renowned and respected names in the Indian auto components and power solutions industry like Xpress, Exide, Luminous Megatech, ACDelco, Bosch, Fenner India, Gabriel India, Mahindra Sona, Purolator, Ucal Mikuni and several others. Power solutions include products like automotive, motorcycle and industrial batteries; invertors and uninterrupted power supplies; and a wide range of power backup solutions like emergency lift operating systems, pure sine-wave inverters to support any kind of electrical load from single phase to three phase ranging from 1 KVA to 150 KVA. In FY08, the company launched other power backup devices and systems in the market under its proprietary brand name PowerZen. Auto components include bearings, shaft brake pads and linings, clutch plates and cover assemblies, spark plugs, fan belts, cables, shoxs and struts, friction material, relays, propeller and axle shafts, engine treatments, rings, filters, dashboard instruments, speedo and control cables, carburetors and fuel pumps, gaskets, and lubricants. PAEL has 31 branches and over 10,000 dealers located strategically across India. It has tied up with Loctite India to market its Permatex range of automotive maintenance products all over the country. The registered office is at 69, Tardeo Road, Mumbai-400034.
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