Founded by Sir Shriram in 1889 (as DCM limited), today DCM Shriram Consolidated Limited ( DSCL) is managed by Mr. Ajay S. Shriram. DSCL is a diversified company with business in agri, chemicals, plastics, cement, textiles and energy services.The turnover of the company is Rs. 2540 Cr. The company has two broad operational thrusts: the energy intensive businesses (chloro-vinyl chain and cement) and the agri-businesses that cover urea, sugar, hybrid seeds and agri-merchandised inputs (DAP, MOP, SSP and pesticides). DSCL is also into value-added businesses of UPVC-based building systems, energy services and a rural retailing initiative called Hariyali Kisaan Bazaar.The Hariyali division of the company was awarded ?ACE-Best Customer Award? for successful implementation of the SAP IS retail package. DSCL has manufacturing facilities in Rajasthan, Gujarat, Uttar Pradesh and Andhra Pradesh. The company`s subsidiaries are Bioseed Research, Vietnam, DCM ShriramAqua Foods Ltd, DCM Shriram International Ltd, DSCL Energy Services Co Ltd, etc. In 2005, DCM Realty Investment & Consulting Ltd (a 100% subsidiary) was merged into DSCL. DSCL has a tie-up with Zeon Kasei Company of Japan for PVC compounds. It has a MoU with Zurich Financial Services (ZFS) for life and non life insurance business and related support services in India. DSCL has made significant contribution to the society in the fields of Environment, Health Care, Family Planning, Education, Cultural Heritage, Rural Development and in promoting. For its social contributions DSCL's Chlor-Alkali facility at Bharuch has been recognized with a SA 8000:2001 certification by RINA (Registro Italiano Navale), making it amongst the few companies in India to get this recognition The company has recently launched value added UPVC window system business under the Fenesta TM brand in India. This product has very attractive design and insulation attributes that makes it strong business proposition as the concept is gaining acceptability