Bajaj Electricals (BAJAJELE) is a diversified company with five major strategic business units comprising of home appliances, fans, lighting, luminaires and engineering and projects. Incorporated in July 1938, it commenced operations as Radio Lamp Works and changed its name to the present one in 1960. The company is part of the US $ 3 billion Bajaj group who are in the business of steel, sugar, two and three wheelers besides an impressive range of consumer electrical products. The company is also in the business of manufacturing, erection and commissioning transmission line towers, telecom towers, mobile telecom towers and wind energy towers. Some appliances are marketed under the Morphy Richards brand name.
Most of the lamps are manufactured by their group company, Hind Lamps, in technical collaboration with Philips N.V. of Holland. Manufacturing units in the Pune and Satara districts of Maharashtra have installed capacities of 1 million fans, 25,000 accessories, 19,700 swaged and octagonal poles, 300,000 magneto assemblies, 2,275 high mast shafts and 24,000 transmission line towers. The Ranjangaon unit is India`s leading manufacturer and galvanizer of structural steel elements, rebars, sections, pipes and tubes. A 2.8 MW wind farm has been set up in Maharashtra.
The luminaire division has in FY07 successfully launched the Trilux products in India through a distribution arrangement with Trilux Lenze of Germany. The company acquired 32% stake in Starlite Lighting, a leading compact fluorescent lamp manufacturer and ventured into building management systems partnering Securiton of Switzerland for fire alarm systems, security and access control systems. It has 19 branch offices, a chain of 600 distributors, 3000 authorized dealers and over 200 service franchises spread across the country. Products are exported through a group company, Bajaj International. The registered office is located at 45-47, Veer Nariman Road, Fort, Mumbai-400001.
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