We had initially started with ICICIdirect way back more than a decade ago and left the same due to poor speed, however it appears that they have woken to the reality as the below email received in our email probably shows the same. Do remember to check out the brokerage charges and do remember to check out the Sharekhan brokerage and tips here. The email from ICICIdirect is as appended below:
After two months of rigorous beta testing we are pleased to introduce a whole new website the www.icicidirectdotcom version 2011.
We have modeled it to make it more usable for you and to ensure that you can work on the site with ease and joy. Needless to say, it was you and your feedback that were the driver for the change.
When we thought of designing the new site, we had three things on our mind..that we are able to communicate with you better, make it easy for you to transact and also enhance your ability to retrieve information.
We would just like to highlight some key features:
The ICICIdirectdotcom "Ticket" which lets you place a trade from anywhere in the site
with just one click
The Top Bar which gives you comprehensive market indictors
The mouse over features will help you navigate quicker through the site and reduce
clicks to a large extent
We would like to urge you to explore the new site. You will find many other small and useful changes on the site to enhance your experience.
The site works best on Internet Explorer 7 and above. We have also tested the site on other contemporary browsers.
We understand that it may take time for you to get familiar with the changes and so we have made sure that the earlier version is also available to you. Please click the option on top right "Previous Version" to access the site.
This is a step change for us and so we are very keen to garner all the feedback we can. So please do write back to us at feedback@icicidirectcom
Once again we welcome you to the new ICICIdirectdotcom experience. We hope that this change will mark a new start to a long relationship with you.
Best regards,
Abhishake Mathur
Head - Customer Service
Hope the effort at our end will help one to get the best brokerage as money saved is money earned as brokerage is like a halo which keeps sucking money from you and one even do not come to know or realise about it.