1. Amul is one of the best brands and has the highest recall value by virtue of their innovative advertisement. During IPL Vodafone advertisement has been also able to achieve high viewership by virtue of its ads by the name called Zoozoo.
2. However none can beat Amul Adsas it incorporates present situation in our country so well that it does not appear as an advt but is a satire in itself. Definitely marketing gurus can learn a lesson or two fom this style of advt where no high flying faces are being used.
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